The next evolution of digital signs will use predictive analytics, which is technology that can identify data patterns that will drive sales and instantly put a message on a digital sign in response to changing conditions. For example, a restaurant that finds itself overstocked on some foods could reduce spoilage by reducing the price on those items, or a retailer could push umbrellas by announcing on its sign that rain is forecasted for the following day.

 

In retail environments, customers can use their smartphones to interact with digital signs to get coupons, product information or product reviews.

 

In a visual age digital signage has become a key way to engage, inform and entertain in nearly every place people congregate, from lobbies and schools, to grocery stores and cruise ships, to doctor’s waiting areas and corporate meeting rooms.

 

The reason for the rapid growth is clear — digital signage gives organizations the ability to send targeted messages to the precise place at the precise moment that people want the information. It’s also more engaging than static signs.

 

Museums, libraries, churches and lobby receptions are turning to digital signage to provide up-to- date information in an efficient and entertaining way.

Hotel operators, for example, are using visual displays as a “digital concierge” for guests, helping them find their way through the property, see menus for on- property restaurants, learn about the weather or flight delays or keep informed about events. As the technology improves, hotels and other establishments are finding ever more creative ways to use the displays.

 

Hotel / leisure centers, seminar / meeting rooms, cruise ships and financial exchanges are some of the industries that have embraced digital signage as a more effective way to keep customers and workers up to date.

Supermarkets, small food and beverage restaurants, real estate shops and food courts are all using digital signage to generate sales and spur impulse purchases. Since visual displays are a “place-based” medium, the signs and messages can be easily tied to their target audience.

 

A sporting goods store has a clear idea of what kind of information visitors want; a restaurant knows that anyone who comes through the door has food on his or her mind.

 

Retailers have found innovative ways to integrate visual displays with other technology trends, such as social media and crowd sourcing, which is the process of turning to an entire customer base to create new products and services.

The ability of visual displays to provide immediate information is causing companies to shift some of their marketing budget to them. An auto dealer, for example, can change the messages on its screen, minute by minute, as its inventory changes. In contrast, a car featured in a newspaper ad might be sold by the time the ad runs.

 

The growth in digital signs is being paired with what’s happening in the broader world, where people want to communicate everything instantly.

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Features:

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• Enhanced SSP SoC Performance with Quad Core Processor

• More robust graphics

• Embedded video player

• Open platform with software development kit

• Touch screens